I am a bioengineer, indeed. But I don't think like one. My brain doesn’t tick like one, and my heart doesn’t flutter at the notion of fluid dynamics and calculating the recycling rate of a drug in the body.
I’m sure that there are a lot of others out there like me, and that’s why I’m writing this.
I care more about the application of science into life, than the discovery of knowledge for it’s sheer ingenuity. I would rather take a drug to market, than settle the long standing debate about Pluto being a planet or not.
It might be short-sighted on my part—part of my childish need to seek instant gratification. Maybe it’s just because I’m shallow, and materialistic and find that business is a much more lucrative path than academia.
Whatever it may be, there is definitely a need for someone translate what is learn into what can be utilized. That’s part of what being an engineer is anyways. Engineers were always more application oriented than theoretical. Engineers take equations derived previously and use them to create tangible products. And the business minded engineers take those tangible products and help them achieve adoption in society.
The basics for any type of business strategy, believe it or not, can be tackled with the ever famous case-interview. For those not familiar with consulting, a case-interview is when job-candidates are presented with a mock business case to solve within the span of 30min-1hour.
The types of cases can be broken down into the following. And we will be going over each.
- Entering a New Market
- Industry Analysis
- Mergers and Acquistions
- Developing a New Product
- Pricing Strategies
- Growth Strategies
- Starting a New Business
- Competitive Reponse
- Increasing Sales
- Reducing Costs
- Increasing Profits
- Turnarounds
No comments:
Post a Comment